In situations where a customer is concerned about the project timeline, it is essential to focus on delivering value efficiently. Prioritizing deliverables based on business value ensures that the most critical features are developed first. Defining frequent releases allows for quicker feedback loops and the ability to adjust priorities as needed, which can lead to a reduction in the number of iterations required to complete the product. This approach aligns with agile methodologies, which emphasize the importance of delivering valuable features quickly and continuously1.