One of the most crucial success factors in product development projects is cross-functional representation. This means having team members from various departments (e.g., marketing, engineering, finance, and design) involved in the project. Cross-functional teams bring diverse perspectives and expertise, which helps in identifying potential issues early, generating innovative ideas, and ensuring that all aspects of the product development process are considered.
References:
Cooper, R. G., & Edgett, S. J. (2008). "Maximizing Productivity in Product Innovation". Research-Technology Management.
Griffin, A., & Hauser, J. R. (1996). "Integrating R&D and Marketing: A Review and Analysis of the Literature". Journal of Product Innovation Management.
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