A platform strategy is defined as "a set of systems and interfaces that form a common structure from which a stream of derivative products can be effectively developed and manufactured". This strategy enables companies to create a variety of products based on a shared platform, which can lead to cost savings, faster development times, and consistent quality across products. The platform approach is particularly effective in industries like automotive and electronics, where modularity and scalability are key competitive advantages.
[Reference: Meyer, M. H., & Lehnerd, A. P. (1997). The Power of Product Platforms. Free Press., , , ]
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