Using patient storytelling is the most effective approach to motivate stakeholders across the care continuum to take action. Stories about real patients help to humanize the data, making the need for improvement more tangible and emotionally compelling. This approach can resonate deeply with stakeholders by illustrating the direct impact of quality initiatives on patient lives, thereby driving a stronger commitment to improvement efforts.

Release national benchmarks (A): While important, benchmarks alone may not motivate action as effectively as personalized, emotional stories.

Develop interactive dashboards (B): Dashboards are useful for tracking performance but may not evoke the same emotional response as storytelling.

Publish unblinded outcome reports (C): This can promote transparency but may not engage stakeholders emotionally or inspire action as effectively as storytelling.

References

NAHQ Body of Knowledge: Stakeholder Engagement and Motivation Techniques

NAHQ CPHQ Exam Preparation Materials: Using Storytelling in Quality Improvement

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