Innovation and differentiation are examples of enterprise objectives design factors. Design factors are the characteristics or aspects of an enterprise that influence the design and implementation of a governance system. They include factors such as enterprise size, industry sector, risk profile, regulatory environment, sourcing model, etc. Enterprise objectives are the specific goals or targets that an enterprise sets to achieve its vision and mission. They are derived from the stakeholder drivers and needs, and are influenced by the design factors. Innovation and differentiation are two possible design factors that affect how an enterprise defines its objectives.12 References: COBIT 2019 Framework: Introduction and Methodology, COBIT 2019 Design Guide: Designing an Information and Technology Governance Solution