Potential business loss is the most important factor to consider when determining asset valuation, as it reflects the impact of losing or compromising the asset on the organization’s objectives and operations. Asset recovery cost, asset classification level, and cost of insurance premiums are also relevant, but not as important as potential business loss, as they do not capture the full value of the asset to the organization. References = CISM Review Manual 2023, page 461; CISM Review Questions, Answers & Explanations Manual 2023, page 292
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