The most important factor for the effective design of an IT balanced scorecard is identifying appropriate key performance indicators (KPIs). KPIs are the measures that reflect the critical success factors of the IT strategy and goals, and that help to monitor and evaluate the IT performance and value. KPIs should be aligned with the four perspectives of the balanced scorecard: financial, customer, internal process, and learning and growth. KPIs should also be SMART: specific, measurable, achievable, relevant, and time-bound. By choosing the right KPIs, the IT balanced scorecard can provide a comprehensive and balanced view of the IT contribution to the business, and support the decision-making and improvement processes