Incorporating innovation and emerging technologies into the IT strategy requires a structured process that engages both IT and business stakeholders to ensure alignment and value delivery. The CGEIT Review Manual 8th Edition highlights that a formal innovation management process is critical to effectively integrate new technologies.

Extract from CGEIT Review Manual 8th Edition (Domain 4: Strategic Management):"To effectively incorporate innovation and emerging technologies, enterprises should establish a formal innovation management process that involves IT and business stakeholders. This process ensures that new technologies are evaluated, prioritized, and aligned with business objectives." (Approximate reference: Domain 4, Section on Innovation Management)

Establishing a formal innovation management process that involves IT and business stakeholders (option C) fosters collaboration, ensures strategic alignment, and drives successful adoption of emerging technologies.

Why not the other options?

A. Implementing new technologies based on maturity roadmaps according to reputable consulting entities: Relying on external roadmaps may not align with the enterprise’s specific needs.

B. Maintaining an IT strategy based on traditional technologies, supplemented by objectives for innovation: This approach limits innovation by prioritizing traditional technologies.

D. Performing quarterly feedback reviews with focus groups representing the enterprise’s customer base: Customer feedback is valuable but not the primary mechanism for strategic technology integration.