A SWOT analysis is a technique that analyzes strengths, weaknesses, opportunities, and threats of an organization or a project. Strengths and weaknesses are internal factors that can be controlled or influenced by the organization, while opportunities and threats are external factors that are influenced by the environment, market, or competitors1. Therefore, to identify opportunities and threats, it is most helpful to conduct a competitor analysis, which is a process of researching and evaluating the strengths and weaknesses of the competitors in the same industry or market2. A competitor analysis can help to identify the gaps, trends, and best practices in the market, and to discover potential areas for improvement, innovation, or differentiation2. According to ISACA’s CGEIT Domain 1: Framework for the Governance of Enterprise IT3, “the enterprise should analyze its external environment to identify opportunities and threats that may affect its ability to achieve its strategic objectives.” Furthermore, according to ISACA’s article on IT Strategy, “a competitor analysis can help to understand how the enterprise compares with its peers in terms of IT capabilities, performance, and value.” Therefore, a competitor analysis is the best way to identify opportunities and threats as part of IT strategy development.