In AAISM, usage of AI for activities involving personal data and profiling, such as personalized advertising, is explicitly mapped to stringent regulatory and compliance requirements (e.g., data protection, consent, profiling limitations, fairness obligations). The material notes that these activities may trigger “heightened regulatory scrutiny, mandatory impact assessments, and potential penalties for non-compliance.” While reputational (B), fraud (A), and commercial (C) risks are all relevant, the primary, non-optional constraint is compliance with applicable regulations governing personal data, automated profiling, and targeted content. Failure in this area can lead not only to reputational harm but also to legal sanctions, enforced remediation, and operational restrictions. Therefore, regulatory risk is identified as the most important consideration when deploying generative AI for personalized advertising.