This question highlights the Professionalism, Integrity, and Ethics required of a broker, as well as the Relationship Management competency. Under the RIBO Code of Conduct (Ontario Regulation 991, Section 14), a broker has a duty to be "candid and honest" and to provide "competent" advice. When quoting software produces results with varying terms, the broker’s role is not to pick the "cheapest" or "easiest" option, but to act as a professional advisor.

A broker must disclose all material differences between the quotes. If Company X is cheaper but has a $1,000 deductible, while Company Y is slightly more expensive but offers the requested $500 deductible, the client must be given the opportunity to choose. Presenting only the lowest price (Option C) or a single "comparable" option (Option B) ignores the client’s right to make an informed decision and could lead to an Errors and Omissions (E&O) claim if the client later suffers a loss and realizes their deductible was higher than expected.

According to the RIBO Competency Profile, the broker must use Information Management to organize these quotes and then use Consulting and Advising skills to explain the "price vs. protection" trade-off. This transparency builds trust and ensures the client understands the value of the broker’s expertise over a simple online "aggregator" service. The Blueprint emphasizes that the broker’s primary allegiance is to the client’s best interest, which is best served through full disclosure of all viable options and their respective pros and cons.