An Employee Value Proposition (EVP) communicates what makes your workplace unique and why it’s attractive. It aligns internal culture with external messaging, positioning your company competitively in the talent market.
Extract from HRCI-aligned HR knowledge (Talent Planning and Acquisition):
SPHR-level HR should “design and communicate a compelling EVP that reflects organizational culture, mission, and employee experience.” A strong EVP supports both talent attraction and retention strategies.
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