Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.

Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:

Optimization goal for impressions

Optimization goal for video views

So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.

How does the eCPM calculation differ within both campaigns?

Select all that apply.

Choose ALL answers that apply.