Facebook Certified media buying professional 410-101 Question # 4 Topic 1 Discussion

Facebook Certified media buying professional 410-101 Question # 4 Topic 1 Discussion

410-101 Exam Topic 1 Question 4 Discussion:
Question #: 4
Topic #: 1

Why is people-based MTA attribution more effective than cookie-based last click attribution?

Choose ALL answers that apply.


A.

It enables you how well your ads works with real people


B.

It provides global cross-environment coverage.


C.

It provides a holistic marketing and measurement at scale


D.

It allows me to measure only Instagram attribution


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