When an analyst observes changes in sales ratios over a period, such as in a quarterly report, they are conducting a trend analysis. Trend analysis is a statistical method used to examine and evaluate the movement of data points over time to identify patterns or trends. This type of analysis is particularly useful for forecasting future events based on historical data. It differs from gap analysis, which assesses the difference between actual performance and potential or desired performance; link analysis, which is used to find associations among data; and statistical analysis, which is a broad term for all types of data analysis methods, including trend analysis.