The glossary definition of a Business Activity Model states that it contains five activity types: Planning, Enabling, Doing, Monitoring, and Controlling. In the provided list, we can map each activity to these categories using the documented explanations and examples.

“Monitor call quality” is clearly a Monitoring activity, because monitoring activities measure performance and check whether expected results are being achieved. “Take control actions” is a Controlling activity. The guidance explains that when monitoring reveals performance is not as expected, control activities are required to institute remedial actions, and it provides an explicit example of a control activity (“Take control action”) on a BAM.

The remaining activities—“Define telesales skills,” “Determine sales targets,” and “Research target customers”—are Planning activities. The documentation describes planning activities as those that set direction for the business system, including defining numbers/skills needed and setting targets/KPIs. It also shows examples such as “Define target customers,” “Define nos/skills,” and “Define sales targets” as planning items on a BAM.

None of the listed items are Doing (the core operational delivery activity) or Enabling (acquiring/replenishing resources). Therefore, the three categories represented are Planning, Monitoring, and Controlling.