Quality Function Deployment (QFD) is a structured method for translating customer requirements into appropriate technical requirements for each stage of product development and production. Here are the key points related to QFD:

Customer-Driven Approach: QFD focuses on understanding and addressing customer needs and expectations. It helps organizations listen to the “voice of the customer” effectively.

House of Quality: The initial matrix in QFD, commonly termed the House of Quality, is a critical tool. It prioritizes the most important product or service attributes or qualities based on customer wows, wants, and musts. These attributes guide subsequent actions.

Deployment of Customer-Driven Qualities: QFD deploys these customer-driven qualities to the responsible functions within an organization. It ensures that the organization’s efforts align with customer expectations.

Improving Processes: By using QFD, organizations can improve processes through the application of quality tools. It helps identify areas where enhancements are needed to meet customer requirements.

Enhancing Customer Satisfaction: When QFD is applied effectively, it leads to steady, consistent, and quality output. This, in turn, increases customer satisfaction.

In summary, QFD provides a systematic way to connect customer needs to organizational actions, ensuring that quality is built into products and services from the start.

References:

ASQ Quality Resources: What is Quality Function Deployment (QFD)?

ASQ Certified Manager of Quality/Organizational Excellence Fact Sheet: Link

ASQ Certified Manager of Quality/Organizational Excellence Brochure: Link