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AMA Professional Certified Marketer PCM Question # 163 Topic 7 Discussion

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AMA Professional Certified Marketer PCM Question # 163 Topic 7 Discussion

PCM Exam Topic 7 Question 163 Discussion:
Question #: 163
Topic #: 7

_____ reflects the relationship of benefits to costs, or what customers get for what they give.
A.

Ethics

B.

Price

C.

Brand parity

D.

Value

E.

Brand equity

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Actual exam question for AMA PCM exam by Sage6876 at Aug 2, 2025, 12:00:00 AM

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