AMA Professional Certified Marketer PCM Question # 139 Topic 5 Discussion
PCM Exam Topic 5 Question 139 Discussion:
Question #: 139
Topic #: 5
CL Inc., an L.A.-based shoe manufacturer, develops a ready-to-wear clothing line and markets it in Britain. The company creates a completely new brand image for its clothing line as well. In this scenario, CL Inc. is using a _____ strategy.
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