AMA Professional Certified Marketer PCM Question # 139 Topic 5 Discussion

AMA Professional Certified Marketer PCM Question # 139 Topic 5 Discussion

PCM Exam Topic 5 Question 139 Discussion:
Question #: 139
Topic #: 5

CL Inc., an L.A.-based shoe manufacturer, develops a ready-to-wear clothing line and markets it in Britain. The company creates a completely new brand image for its clothing line as well. In this scenario, CL Inc. is using a _____ strategy.


A.

market development


B.

product development


C.

market penetration


D.

product penetration


E.

diversification


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