Pass the Adobe Adobe Marketo Engage AD0-E555 Questions and answers with CertsForce

According to the Adobe Marketo Engage documentation, images and files can be added to the Design Studio and used in various marketing assets1.

While Adobe Marketo Engage accepts all file types for upload, only the major image types (JPG, PNG, GIF, etc.) will work in the email editor1.

Therefore, the correct answer is C. .jpg and D. .gif, as they are both major image types that are compatible with the email editor. References: 1: Add Images and Files to Marketo | Adobe Marketo Engage - Experience League

An event program is a type of Marketo program that helps coordinate, facilitate, and track live and online events1.

An event program has a specific time and date, and can be integrated with third-party event management platforms such as GoToWebinar, Zoom, and Cvent12.

An event program allows the marketer to create and send invitation emails, landing pages, and forms to collect registrations, and use smart campaigns to automate tasks such as sending reminders, confirmations, and follow-ups13.

An event program also enables the marketer to check people into the seminar upon arrival using the Marketo Check-In app, which syncs the attendance data with the Marketo database45.

Therefore, an event program is the most suitable program type for building a seminar, as it provides the necessary features and functionalities to manage the entire event lifecycle. References: 1: Understanding Programs | Adobe Marketo Engage - Experience League 2: [Event Program - Marketo Docs - Product Documentation] 3: [Create an Event Program - Marketo Docs - Product Documentation] 4: [Marketo Check-In App - Marketo Docs - Product Documentation] 5: [Check People Into an Event - Marketo Docs - Product Documentation] : Event Program - Marketo Docs - Product Documentation : Create an Event Program - Marketo Docs - Product Documentation : Marketo Check-In App - Marketo Docs - Product Documentation : Check People Into an Event - Marketo Docs - Product Documentation

The Acquisition Performance report shows the number of new names acquired by each program in a specified time period, as well as the cost per new name and the success rate of each program.

To find the number of people created in the Database this year, grouped by acquisition program, the marketing analyst would need to follow these steps:

Go to the Analytics section in Marketo and click on New Report.

Select Acquisition Performance from the report types and click Create.

In the Setup tab, choose the desired smart list or folder to filter the programs to report on. For example, the analyst could select All Programs or a specific channel or folder.

In the Smart List tab, set the date range to This Year and the acquisition date attribute to In Timeframe.

In the Report tab, view the results in a table or a chart format. The report will show the number of new names, cost per new name, and success rate for each program that acquired new names this year.

Optionally, the analyst can customize the report by adding or removing columns, changing the chart type, sorting the results, or applying additional filters. References:

1: Marketo, Reporting Best Practice, attribution, program attribution

2: Importance of Marketo Program Membership, Acquisition Program, and Success

3: Acquisition Program vs. Acquired By and what they mean - Marketo

4: Setting Acquisition Best Practices - Marketing Nation

5: Acquisition Performance Report - Marketo Docs - Product Documentation

To achieve this, you can use the Visibility Rules feature of Marketo forms1. Visibility Rules let you specify an operator and one or more values to trigger the visibility change of a field or fieldset. For example, you can hide the Phone field unless the visitor has already submitted it in the form on a previous visit. Here is how you can do this:

Go to Marketing Activities.

Select your form and click Edit Form.

Select the Phone field you want to hide/show dynamically and click the link for Visibility Rules.

Find and select the Phone field you want to build a condition around.

Select the operator. In this case, you can use Fuzzy Match to check if the Phone field has been submitted before.

Select the value(s) to look for, then click outside of the drop-down. In this case, you can select Previous Visit as the value.

Click Save.

And that’s it! Now when people fill out this form and submit their phone number on a previous visit, the Phone field will dynamically appear with the choices specified. You can see an example of this feature in action in this documentation.

An Engagement Program is a type of campaign in Adobe Marketo Engage that allows you to send a series of content to a target audience over time1.

A cast is the process of sending out content to the members of an Engagement Program2.

A cadence is the frequency and schedule of the casts3.

You can use the Change Engagement Program Cadence flow step to pause or resume a member of an Engagement Program4.

When a member is paused, they will not receive any activated content in the next cast, even if they have not exhausted all the content in their stream4.

When a member is resumed, they will start receiving content again from where they left off4.

Pausing a member will not remove them from the Engagement Program or affect their stream transition4.

References: 1: [What is Adobe Marketo Engage?] 2: [Cast Content to People in an Engagement Program] 3: [Set the Cadence for an Engagement Program] 4: Pause People in an Engagement Program : https://experienceleague.adobe.com/docs/marketo/using/getting-started-with-marketo/what-is-adobe-marketo-engage.html?lang=en : https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/drip-nurturing/using-engagement-programs/cast-content-to-people-in-an-engagement-program.html?lang=en : https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/drip-nurturing/using-engagement-programs/set-the-cadence-for-an-engagement-program.html?lang=en

One of the key features of Smart Campaigns is the flow, which is a sequence of flow steps that tell Marketo Engage what you want to have happen to a group of people that qualify1. You can add multiple flow steps to a Smart Campaign and reorder them to ensure they are in the right sequence2.

Therefore, the correct answer to your question is B. Reorder the flow steps to ensure they are in the right sequence. Flow steps are executed in the order in which they are listed1. You can use the Flow tab in your Smart Campaign to drag and drop the flow steps to where you want them2.