A marketing manager wants to hide the Phone field on a global Adobe Marketo Engage form if the visitor has already submitted their phone number in the form on a previous visit.
To achieve this, you can use the Visibility Rules feature of Marketo forms1. Visibility Rules let you specify an operator and one or more values to trigger the visibility change of a field or fieldset. For example, you can hide the Phone field unless the visitor has already submitted it in the form on a previous visit. Here is how you can do this:
Go to Marketing Activities.
Select your form and click Edit Form.
Select the Phone field you want to hide/show dynamically and click the link for Visibility Rules.
Find and select the Phone field you want to build a condition around.
Select the operator. In this case, you can use Fuzzy Match to check if the Phone field has been submitted before.
Select the value(s) to look for, then click outside of the drop-down. In this case, you can select Previous Visit as the value.
Click Save.
And that’s it! Now when people fill out this form and submit their phone number on a previous visit, the Phone field will dynamically appear with the choices specified. You can see an example of this feature in action in this documentation.
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