Pass the SAP SAP Certified Associate C_OCM_2503 Questions and answers with CertsForce

Assessing communication needs ensures effective messaging in SAP OCM. Option C is correct because it prevents under- or over-communication, maintaining engagement without overwhelming stakeholders. Option D is correct as tailoring information (e.g., by role or impact) increases relevance and adoption. Option A is incorrect—stakeholder identification precedes communication planning, not vice versa. Option B is also incorrect; change impacts are assessed separately, not primarily through communication needs.

Extract from SAP OCM Concepts: SAP OCM stresses tailored communication to avoid deficits or overload (SAP OCM Framework, Communication Dimension).

A change network kick-off meeting in SAP OCM launches the change agent network. Option C is correct because the change manager outlines the approach and agent roles, setting expectations. Option D is correct as the sponsor’s input underscores the project’s strategic value, motivating agents. Option A is incorrect—subproject managers focus on technical areas, not the change network. Option B is also incorrect; past experiences may inform planning but aren’t a typical agenda item for agents. The focus is on role clarity and project significance.

“The change network kick-off includes the change manager defining roles and the sponsor reinforcing project importance to align and motivate agents” (SAP Activate, Change Network Setup).

Personas in SAP OCM are fictional profiles representing stakeholder groups (e.g., “Finance UserAnna”) to tailor communication. Option A is correct because personas mirroring demographics (e.g., age, role) and attitudes (e.g., skeptical) resonate emotionally with users, who see themselves in the persona. This empathy shifts focus from dry facts (e.g., “new system features”) to feelings (e.g., “how it helps me”), enhancing message impact. For example, a persona like “Manager Mike, 45, cautious but open” can address fears while highlighting benefits, making communication relatable.

Option B is incorrect—opinion leader resemblance might build trust, but unconscious perception isn’t the primary mechanism; identification is. Option C is incorrect; innovators/visionaries may inspire, but triggering reflection isn’t the core purpose—adoption is. Option D is incorrect; personas aren’t experts for facts—they’re tools for emotional connection, not technical credibility. SAP OCM uses personas to humanize communication.

“Personas reflecting stakeholder demographics and attitudes enable emotional messaging, fostering empathy and identification to drive adoption” (SAP OCM Framework, Persona Development).

Change agents in SAP OCM are key employees who support adoption within their units, and motivation is critical to their effectiveness in a cloud project’s change network. Option A is correct because fostering visibility—e.g., being recognized by leadership during a townhall—boosts their professional profile, making their role rewarding. Imagine an agent praised for rallying their team; this public acknowledgment drives engagement. Option B is correct as peer exchange across units (e.g., in network meetings) offers collaboration and learning—e.g., a sales agent sharing tips with a finance agent—building a sense of community and value. Option E is correct because looking behind the scenes of a transformation (e.g., understanding why cloud standardization was chosen) satisfies curiosity and gives agents a privileged perspective, enhancing their investment in the project.

Option C is incorrect—designing business processes is typically a task for process owners or consultants during fit-to-standard workshops (Explore phase), not change agents, who focus on communication and support, not process creation. Option D is also incorrect; while skill development (e.g., project management) might occur incidentally, it’s not a primary motivator or structured outcome for agents, who are selected for influence, not training. SAP OCM emphasizes intrinsic and social motivators like visibility, connection, and insight to sustain agent enthusiasm, aligning with their role as grassroots advocates.

“Motivate change agents with opportunities for visibility, peer exchange, and insight into the transformation to maintain their active engagement in the change network” (SAP Activate Methodology, Change Network Motivation Strategies).