Personas in SAP OCM are fictional profiles representing stakeholder groups (e.g., “Finance UserAnna”) to tailor communication. Option A is correct because personas mirroring demographics (e.g., age, role) and attitudes (e.g., skeptical) resonate emotionally with users, who see themselves in the persona. This empathy shifts focus from dry facts (e.g., “new system features”) to feelings (e.g., “how it helps me”), enhancing message impact. For example, a persona like “Manager Mike, 45, cautious but open” can address fears while highlighting benefits, making communication relatable.

Option B is incorrect—opinion leader resemblance might build trust, but unconscious perception isn’t the primary mechanism; identification is. Option C is incorrect; innovators/visionaries may inspire, but triggering reflection isn’t the core purpose—adoption is. Option D is incorrect; personas aren’t experts for facts—they’re tools for emotional connection, not technical credibility. SAP OCM uses personas to humanize communication.

“Personas reflecting stakeholder demographics and attitudes enable emotional messaging, fostering empathy and identification to drive adoption” (SAP OCM Framework, Persona Development).