Pass the Salesforce Marketers Marketing-Cloud-Email-Specialist Questions and answers with CertsForce

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Viewing questions 31-40 out of questions
Questions # 31:

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They want to first test with a pilot group and then send the warning subject line out to the remaining customers.

Whoshould path optimizer be configured to handle these requirements?

Options:

A.

Place a Random Split before Path Optimizer for the pilot group.


B.

Configure a holdback group to be targeted by the winner.


C.

Select winning path three days after journey activation


Expert Solution
Questions # 32:

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.

Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?

Options:

A.

Replace the Schedule with File Drop and use a filename pattern


B.

Implement an API to start automation with every file transfer.


C.

Replicate the automation and schedule mem to execute server eight hours


Expert Solution
Questions # 33:

Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.

Which solution should make locating appropriate images easier?

Options:

A.

Configure Eastern Content Tagging to automatically tag stock art.


B.

Import a metadata tag index for the stock art so the images are searchable


C.

Select categories and content type from the import dropdown when importing images.


Expert Solution
Questions # 34:

Northern trail Outfitters’ marketing department wants to review lastyear’s holiday engagement to this year’s engagement.

What should they use to access the historical engagement data?

Options:

A.

SQL activity using data views


B.

Audit Trail extract


C.

Tracking Data extract


Expert Solution
Questions # 35:

A marketer is preparing to send out the weekly newsletter, but they're unable to see the

email address that they would like to send from.

Where should a marketer go to see a listof all email addresses and domains that are verified

for sending?

Options:

A.

From Address Management


B.

Send Classifications


C.

Domain SSL Certificates


Expert Solution
Questions # 36:

Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.

Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

Options:

A.

Email and Journey Overview Dashboard


B.

Email Performance Dashboard


C.

JourneyPerformance by Email Dashboard


Expert Solution
Questions # 37:

The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sendspromotional emails.

What should the marketer do to prevent this problem?

Options:

A.

Use Delayed Delivery


B.

Segment email sends by domain.


C.

Configure Send Throttling.


Expert Solution
Questions # 38:

A marketingspecialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.

Which tool method should the specialist use?

Options:

A.

Multi-Step Journey


B.

User Initiated Send


C.

Automation Studio Email Activity


Expert Solution
Questions # 39:

Amarketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.

Which tool should help create this table?

Options:

A.

Automation Studio


B.

Data Designer


C.

Audience Studio


Expert Solution
Questions # 40:

Northern Trail Outfitter’s customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.

Which mobile optimization option provides the quickest turnaround and easiest implementation?

Options:

A.

MobileResponsive


B.

Responsive Aware


C.

Mobile Aware


Expert Solution
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