Pass the Salesforce Developers Marketing-Cloud-Developer Questions and answers with CertsForce

To set a variable to use a field from a Sendable Data Extension in an AMPscript block, the following options can be used:

SET @firstName = %%First Name%% (B) - This syntax directly references the field value within AMPscript.

SET @firstName = AttributeValue('First Name') (C) - This function retrieves the value of the specified attribute (field) for the current subscriber context.

To find all subscribers who made a purchase in the last 30 days, an INNER JOIN should be used to join the Customers data extension with the Orders data extension on the ContactKey. This ensures that only subscribers with matching records in both data extensions are retrieved.

SQL Query Example:

SELECT c.ContactKey FROM Customers c INNER JOIN Orders o ON c.ContactKey = o.ContactKey WHERE o.PurchaseDate >= DATEADD(day, -30, GETDATE())

The FormatCurrency AMPscript function is used to format a numeric value as a currency. To return a value of $6.96, the function would correctly format inputs like:

6.96 (B) - This is a direct numeric value that will be formatted to $6.96.

6.96 (D) - Same as above, the numeric value is directly formatted to $6.96.

Using FormatCurrency(6.96) in AMPscript will result in $6.96.

Using the RaiseError AMPscript function allows a developer to handle errors when necessary data for building an email is missing. The possible outcomes of using this function include:

The send fails (A) - The entire email send can be stopped if a critical error is encountered.

The email is not sent to the particular subscriber (B) - The send can be aborted for specific subscribers who do not have the necessary data.

AMPscript is evaluated in the following order before an email is sent:

Subject Line: Evaluates AMPscript in the subject line first.

HTML Body: Evaluates AMPscript within the HTML body of the email.

Text Body: Evaluates AMPscript within the text body of the email.

This order ensures that any dynamic content or personalization logic is correctly applied in all parts of the email.

To transform the date and time 'Data_Enrolled' from Daylight Savings time and fall back one hour, the developer should use the following AMPscript function:

%%=DateAdd(Data_Enrolled, -1, 'H')=%%

This function subtracts one hour from the 'Data_Enrolled' date and time.

For a weekly promotional send, the marketer can use:

Sendable Data Extension: These are standard data extensions that are configured for sending and contain the necessary fields like Email Address and Subscriber Key.

Salesforce Data Extension: These are data extensions that are synchronized with Salesforce objects and can be used for sending emails.

To get a list of subscribers who were sent an email within the past 12 months, you should query the Job and Sent data views. These data views contain detailed information about email sends and can be used to filter subscribers based on the send date.

SQL Query Example:

SELECT s.SubscriberKey FROM _Sent s JOIN _Job j ON s.JobID = j.JobID WHERE j.SendDate >= DATEADD(month, -12, GETDATE())