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The Retail Execution assessment architecture uses Retail Store KPIs as the configuration basis for Retail Visit KPIs. Salesforce states that when an Action Plan Template is assigned to a Visit, Assessment Tasks are generated from the Assessment Task Definitions and Retail Visit KPI records are created based on the applicable Retail Store KPIs. This preserves the connection between the expected target configured centrally and the actual value captured during a specific visit.

Flows can also be associated with an Action Plan Template to support business-specific store activities. Salesforce supports flow input parameters named visitId and assessmentTaskId. A flow can accept only visitId, only assessmentTaskId, both parameters, or no parameters depending on the activity being implemented. When the identifiers are used, Salesforce passes the current Visit and Assessment Task context into the flow so that the automation operates on the appropriate execution records.

This model keeps responsibilities clearly separated: Retail Store KPI contains the target context; Retail Visit KPI records the visit-specific assessment result; Assessment Task identifies the executable activity; and Visit establishes the retail engagement within which the task occurs.

Study Guide Topics:Visit Execution - > Flow Tasks - > Retail Store KPI - > Retail Visit KPI - > visitId - > assessmentTaskId

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In Consumer Goods Retail Execution, an Action Plan is associated with a Visit so that the required activities can be presented to the field representative during store execution. The Visit represents the scheduled interaction with the retail location, while the Action Plan provides the operational work that must be completed during that interaction.

Salesforce uses Action Plan Templates as reusable frameworks. When creating an Action Plan Template for Retail Execution, the administrator selects Visit as the Target Object. Tasks and flows are then added to the template, and the template is published. The same template can subsequently be associated with multiple visits, allowing standardized activities to be consistently deployed across stores and representatives.

Assessment Tasks are individual execution activities contained within the Action Plan rather than the primary object to which the overall plan is connected. Retail Store provides the physical store context, but execution is organized around the Visit. Action Plan Template defines the reusable structure, whereas the instantiated Action Plan operates within the specific Visit.

This design gives Salesforce a consistent mechanism for translating reusable task configurations into executable activities for individual scheduled store visits.

Study Guide Topics:Visit Planning - > Visit - > Action Plans - > Action Plan Templates - > Assessment Tasks

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Photos captured during an asset-compliance activity are maintained within the assessment-task content framework, allowing the evidence to remain associated with the task that generated it. For an asset check implemented as a custom Assessment Task, this provides the most direct relationship between the compliance observation and its supporting photographic evidence.

Salesforce provides the Assessment Task Content Document object specifically for associating Content Documents with assessment activities. Its data model includes a reference to the parent Assessment Task and a Content Document reference, allowing files generated during execution to remain connected to the task. Salesforce also supports a content-context reference that can identify contextual business records such as an Asset or Visit.

Within Retail Execution, Salesforce uses Assessment Task Content Document records for notes and pictures captured by field representatives while performing assessment activities. This preserves the evidentiary relationship between the field observation and the work performed, enabling managers to review photographs alongside the associated compliance task.

The photo therefore remains accessible through the asset check Assessment Task, where the manager can review the evidence in the same operational context as the captured asset-compliance measurements.

Study Guide Topics:Visit Execution - > Asset Checks - > Assessment Task - > Content Documents - > Photo Evidence

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Retail Execution Lightning Plus provides the Retail Execution entitlement associated with strategic sales functionality in Consumer Goods Cloud. Einstein Visit Recommendations operate within the Retail Execution environment and help sales managers and field representatives determine which stores should be visited based on configurable recommendation strategies.

Salesforce documents the Lightning Retail Execution Plus permission set license as the Retail Execution license for Consumer Goods strategic sales users. The Retail Execution license framework provides access to Consumer Goods capabilities that are not included in the underlying Salesforce user license.

Einstein Visit Recommendations must also be enabled in Setup. Once configured, authorized sales managers and field representatives can create recommendation requests and schedule store visits based on the recommendations returned by Salesforce. Recommendation logic can be implemented using either a Flow strategy or a Next Best Action strategy, enabling organizations to align the feature with specific business-planning requirements.

CRM Analytics permission sets govern access to analytics applications and dashboards, while Lightning Direct Store Delivery provides access to DSD-specific functionality. Action Plans provide access to the Action Plan framework. For Visit Recommendation execution within Retail Execution, Retail Execution Lightning Plus is the applicable choice.

Study Guide Topics:Visit Planning - > Einstein Visit Recommendations - > Retail Execution Permissions - > Recommendation Strategies

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Promotion Check functionality is intended to allow field representatives to validate whether a planned promotion has been executed correctly at a retail location. Two important execution capabilities are reviewing the products included in the promotion and capturing photographic evidence of the promotional display.

Salesforce supports promotions at Product Category, individual Product, and General Promotion levels. When performing the check, the representative needs visibility into the promotion context so the correct products or categories can be inspected. Product information establishes exactly what must be evaluated and prevents the representative from auditing unrelated merchandise.

Photo capture provides supporting visual evidence of the in-store execution. This is particularly useful for validating display placement, promotional materials, shelf presentation, or other compliance requirements. The recorded observation can then be evaluated together with applicable assessment indicators and Retail Store KPI targets.

Planning dates and discounts are part of promotion configuration and commercial planning rather than field compliance execution. The field representative ' s responsibility during the visit is to observe, validate, and record execution rather than modify the underlying promotional terms.

Therefore, viewing promoted products and taking photographs are the applicable standard field-execution capabilities.

Study Guide Topics:Visit Execution - > Promotion Check - > Products - > Compliance - > Photo Capture

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Frequently purchased products can be prioritized for a specific outlet by associating them through Store Product and marking the appropriate products as Favorite. Store Product represents the relationship between Product2 and a Retail Store or specific In-Store Location, which allows Salesforce to maintain outlet-specific merchandising and ordering attributes.

The Store Product data model includes both Is Favorite and Default Order Quantity. These attributes are designed to streamline recurring order capture. Salesforce explains that field representatives can prioritize favorite products when creating orders so commonly purchased items are replenished efficiently and remain in stock. Default Order Quantity can further reduce data entry by predefining the quantity normally ordered for the product.

Salesforce ' s Retail Execution configuration also allows products associated with a store to be marked as favorites. The Inventory and ordering user interfaces can expose favorite products as a focused subset, reducing the time required to create routine orders.

This makes Store Product the correct outlet-specific mechanism for modeling frequently ordered products rather than creating artificial Order records with a template status.

Study Guide Topics:Visit Execution - > Order Capture - > Store Product - > Favorite Products - > Default Order Quantity

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Salesforce Maps Click2Create is designed for field representatives who discover prospects, customers, or service locations while working in a territory. It allows a user to create Salesforce records directly from a map location or Point of Interest without leaving the mapping experience.

When a representative identifies a restaurant or grocery outlet while traveling the route, the representative can select the relevant Point of Interest and invoke Click2Create. Salesforce can use available business and location information to populate fields on the new Salesforce record. Administrators can configure field sets and field mappings so data captured through Click2Create is directed into the appropriate fields on Lead, Account, or other supported records.

This approach is significantly more efficient than manually creating an unrelated record and initiating an email-based handoff. It also allows the newly created prospect to enter an established Salesforce onboarding process immediately. Opportunity and CPQ functionality generally applies after sufficient prospect and account qualification has occurred, while directing the customer to an external commerce site does not provide the controlled field-sales onboarding process described in the scenario.

Click2Create therefore provides the most appropriate integration between Salesforce Maps, field prospecting, and customer onboarding.

Study Guide Topics:Integrations - > Salesforce Maps - > Click2Create - > Points of Interest - > Customer Onboarding

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Flow-based activities execute within the context of the Visit and Assessment Task, while the Retail Execution KPI architecture maintains the relationship between Retail Store KPIs and Retail Visit KPIs.

Salesforce supports adding flows directly to an Action Plan Template. A flow can receive visitId, assessmentTaskId, or both as input parameters. These identifiers allow the flow to operate against the specific Visit and Assessment Task instance from which it was launched, ensuring that business automation remains tied to the correct retail execution transaction.

Retail Visit KPIs provide the transactional measurement layer for a visit. Salesforce documents that when an Action Plan Template is assigned to a Visit, Assessment Tasks are generated from Assessment Task Definitions and Retail Visit KPI records are created based on the applicable Retail Store KPIs. The Retail Store KPI defines the expected target and assessment context, while the Retail Visit KPI captures the visit-specific actual measurement against that target.

Salesforce ' s data model also records the Assessment Task ID, Visit ID, Assessment Indicator Definition, Target Value, and Actual Value on Retail Visit KPI records.

Study Guide Topics:Visit Execution - > Flow Tasks - > visitId - > assessmentTaskId - > Retail Store KPI - > Retail Visit KPI

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Consumer Goods supports product-focused promotions at the Product Category and individual Product levels. These levels determine the merchandise scope against which promotional activities and Promotion Checks are configured.

A Product Category-level promotion is used when a promotional activity applies to a group of related products. Salesforce gives the example of applying a discount across an entire beverage category and then using a category-level Promotion Check to measure the resulting promotional execution and sales impact.

A Product-level promotion applies to individual products. For example, a consumer goods organization can promote a newly launched product through free samples and then use a product-level Promotion Check to capture consumption or customer feedback.

Salesforce also supports a General Promotion, which has no Product or Product Category context. Retail Store and Retail Store Group are not promotion product levels; instead, they define where the promotion applies. That geographic or organizational reach is established through Promotion Channel, which can associate a Promotion with a store, store group, or account.

This separation lets administrators independently configure the merchandise scope and retail distribution scope of each promotion.

Study Guide Topics:Data Setup - > Promotion - > Product Category - > Product - > General Promotion - > Promotion Channel

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The Retail Visit KPI provides the visit-level relationship between the configured KPI framework and the Assessment Task that is executed in the field. Retail Store KPI defines expected values, while Retail Visit KPI captures the actual measurement generated during a specific Visit and Assessment Task.

Salesforce ' s Consumer Goods data model shows that Retail Visit KPI includes references to Assessment Task, Visit, Assessment Indicator Definition, Product, Product Category, In-Store Location, Promotion, Planogram, and other assessment context. It also contains the Target Value and Actual Value used to evaluate store performance.

The records are created as part of the assessment-task generation process. When an Action Plan Template is assigned to a Visit, Salesforce creates Assessment Tasks based on the included Assessment Task Definitions and creates Retail Visit KPIs based on the applicable Retail Store KPIs.

This design enables one centrally configured Retail Store KPI to drive repeated measurements across many store visits. Each individual visit receives its own Retail Visit KPI record, allowing the actual execution result to remain associated with the Assessment Task that produced it.

Study Guide Topics:Data Setup - > Retail Visit KPI - > Retail Store KPI - > Assessment Task - > Actual and Target Values

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