Pass the Pegasystems Pega Decisioning Consultant PEGAPCDC85V1 Questions and answers with CertsForce

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Questions # 1:

Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach. The company is introducing a new data plan.

Which two channels can the company use to present the new data plan to a customer? (Choose Two)

Options:

A.

Television


B.

Retail store


C.

Chatbot


D.

Billboard


Questions # 2:

To reference a customer property in a strategy, you need to prefix the property name with the keyword______________.

Options:

A.

'' .''


B.

"Customer."


C.

"Data."


D.

No prefix. Use directly the property name.


Questions # 3:

U+ Bank recently introduced a new credit card offer, Platinum Plus, for its premium customers. As the bank has some financial targets to meet, the business has decided to boost the Platinum plus card.

As a decisioning consultant, how can you ensure that the Platinum Plus offer is prioritized over other offers?

Options:

A.

Increase the starting propensity of the Platinum Plus card.


B.

Increase the context weight of the Platinum Plus card.


C.

Increase the action value of the Platinum Plus card.


D.

Increase the business weight of the Platinum Plus card.


Questions # 4:

U+ Bank uses Pega Customer Decision Hub™ to display an offer to its customers on the U+ Bank website.

The bank wants to ensure that Silver credit cards are not offered to customers under 27 years of age. They also want to ensure that Platinum cards are offered only to customers who had a positive balance in the last year.

What do you configure in the Next-Best-Action Designer to achieve this outcome?

Options:

A.

Engagement policies


B.

Contact policy rules


C.

Customer segments


D.

Arbitration rules


Questions # 5:

U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their qualified customers. As a decisioning consultant, what best practice must you follow to include images in the emails?

Options:

A.

Provide links to images in the email


B.

Host images on an external server


C.

Embed images in the email directly


D.

Attach images to the email


Questions # 6:

Myco, a telecom company, uses Pega Customer Decision Hub™ to present offers to qualified customers. The business recently decided to send offer messages through the email channel. The Design department has designed an email treatment which includes dynamic placeholders.

As a decisioning consultant, what do you use in order to test the visualization and the rendering of the email content, including replacing of the placeholders with customer information?

Options:

A.

a list of customer email addresses from the Test Message tab


B.

schedule an outbound run with a limited number of customers


C.

preview section from the email content editor


D.

a seed list from the Test Message tab


Questions # 7:

U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to their qualified customers. The business intends to use the same action flow template with the desired flow pattern for all the credit card actions.

What do you configure to implement this requirement?

Options:

A.

Output template


B.

Dynamic template


C.

File template


D.

Email treatment


Questions # 8:

MyCo, a telecom company, introduced fiber optic service in the northern region of the country. They want to advertise this service on their website by using a banner and target the customers living in that area.

What do you need to configure in the Next-Best-Action Designer to implement this requirement?

Options:

A.

Applicability rules


B.

Audience


C.

Prioritization formula


D.

Customer segment


Questions # 9:

U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.

What changes do you need to make in the decision strategy for the updated scorecard to take effect?

Options:

A.

Remap the scorecard property in the decision strategy for the change to take effect.


B.

Add a new Group By component for the mortgage limit calculation.


C.

The score calculation is independent of the strategy and no change is required.


D.

A new proposition filter needs to be configured in the strategy to filter on customer income.


Questions # 10:

Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach.

The company is introducing a new data plan.

To offer the new data plan, what must the mobile company focus on when implementing the Next-Best-Action paradigm?

Options:

A.

Offer the new retention plan for all customers in a certain region


B.

Meet the quarterly targets regardless of customer needs


C.

Maximize customer churn for low-value customers


D.

Customer relevancy and business profitability


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