Terminal values are the end goals that people strive to achieve in their lives. These include a comfortable life, a sense of accomplishment, and happiness. Terminal values represent the desired states or life goals that individuals aim to fulfill.
In contrast, instrumental values are the means or behaviors used to achieve these end goals, such as honesty, hard work, and responsibility.
[Reference: Rokeach, M. (1973). "The Nature of Human Values." Free Press. This foundational work distinguishes between terminal and instrumental values., ]
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