An inventory manager is using a company's customer relationship management (CRM) system to determine how much inventory to pre-order for an upcoming sales promotion.
CRM systems encompass phases such as reporting, analyzing, and predicting to support business operations and decision-making.
The predicting phase uses historical data to forecast future trends, behaviors, or requirements.
Application in the Scenario:
The inventory manager is using CRM data to forecast how much inventory to pre-order for a sales promotion, aligning with the predicting phase.
This involves evaluating past sales trends and customer behaviors to anticipate demand.
Why Other Options Are Incorrect:
Option B (Defining): This phase does not exist in CRM processes.
Option C (Reporting): Reporting provides data summaries but does not forecast future needs.
Option D (Analyzing): Analyzing focuses on identifying patterns but stops short of prediction.
[References:, CRM Process Phases – Gartner, "Predictive Analytics in CRM" – Salesforce, , ]
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