Comprehensive and Detailed Explanation From Exact Extract:

A Customer Relationship Management (CRM) system is designed to centralize and manage all customer-related information and interactions in a single database and interface. This includes inquiries, contacts, communication history, sales opportunities, and follow-up tasks.

In this scenario, the business has inquiries and follow-ups scattered across different systems, making it hard to track and respond. A CRM system would:

Consolidate customer data and communication history into one place.

Provide tools to manage leads, cases, and follow-up activities.

Improve customer service and responsiveness by giving staff a unified view of each customer’s interactions.

This directly addresses the problem of fragmented data and poor management of inquiries and follow-ups.

Why the other options are incorrect:

A. Digital marketing management system – Focuses on planning and executing marketing campaigns (email campaigns, social media, ads), not on end-to-end tracking of customer inquiries and follow-ups across sales and service.

B. Advanced business intelligence platform – BI tools analyze data and create reports or dashboards; they do not provide the operational, day-to-day tracking and workflow for customer interactions like a CRM does.

D. Enterprise resource planning (ERP) solution – ERP focuses on internal business processes (finance, inventory, HR, manufacturing). Some ERPs have customer-related modules, but the primary system specifically designed to manage customer interactions and inquiries is CRM.

Thus, the correct software type to solve the issue of scattered customer inquiries and follow-ups is a Customer Relationship Management (CRM) system.