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The Open Group TOGAF Enterprise Architecture Part 2 Exam (English) OGEA-102 Question # 5 Topic 1 Discussion

The Open Group TOGAF Enterprise Architecture Part 2 Exam (English) OGEA-102 Question # 5 Topic 1 Discussion

OGEA-102 Exam Topic 1 Question 5 Discussion:
Question #: 5
Topic #: 1

Please read this scenario prior to answering the question

You are part of the Enterprise Architecture (EA) team at a company, employed as an Enterprise Architect. The company creates and sells goods targeted at the consumer market, which are sold to retail organizations worldwide.

The EA team has operated successfully for several years and has well developed processes based on the TOGAF standard. The EA team ' s responsibilities include architecting product development processes and customer experience. The Enterprise Architecture practice at the company is sponsored by the Chief Technology Officer.

The company uses Agile product management techniques and Agile development practices. The EA team works with the product management teams, supporting and enabling the Agile development teams. The company routinely implements architecture and solution sprints that run in parallel, with the EA team developing Minimum Viable Architecture (MVA) deliverables.

The company is starting a digital transformation project where it will expand its offerings from physical products to also Include digital products and digital services. This includes enabling each of its product lines to offer digital products or services associated with their existing physical products.

You have been asked to work on a specific product line, which is experimenting with new direct-to-consumer digital products using a third-party platform. A Minimum Viable Architecture approach was taken for this experiment, including a shallow architecture development iteration with a focus on the Application Architecture, followed by a quick and minimal Implementation.

Customer feedback shows that the direct-to-consumer digital products are missing their revenue targets and are not reaching the target customers. The feedback is also saying that the customers do not find much value in these direct-to-consumer digital products. The product manager is seeking advice on how to tackle these problems, while making sure that the products stay within the guardrails set by the EA team.

Refer to the scenario

How will you gather information to address the missed revenue targets and inability to reach the intended target customers?

Based on the TOGAF standard which of the following is the best answer?


A.

You would start with the target Application Architecture, revising it to better align with the overall digital transformation plan. You would write a new Statement of Architecture Work including a detailed project description and a work plan. This should be submitted for review by the EA team leader. Once approved by the EA team leader, you would start a full ADM cycle to gather all the necessary information to address the issues raised.


B.

You would start with the baseline Business Architecture and develop new architecture models to address the concerns raised. You use modeling techniques to identify customer segments, determine what is necessary to meet the customer ' s needs, and how to attract the target audience. In addition, including value streams and information maps would help. You would investigate different alternatives that would enhance the value proposition for t


C.

You would revise the target architecture for ADM Phase B and create new architecture models to address the issues raised. The models should identify different groups of customers, what they find valuable, how much it costs to serve them, and the resulting revenue. You would examine the customer value by using value stream mapping to breakdown the activities for the direct-to-consumer products. You would investigate different target Business


D.

You would start another iteration of ADM Phases B-C. This would include development of a description in the Architecture Definition Document of how the product architecture needs to operate to achieve the business goals, and how the application will support the needs of the business as well as the customers. The Data Architecture should identify tools for data capture that would help with analysis of the concerns raised.


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