One Agile development value is customer collaboration over contract negotiation. This value is one of the four core values of the Agile Manifesto, which states: “We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more.” 1 This value emphasizes the importance of building a trusting and collaborative relationship with the customers, rather than relying on rigid and formal contracts that may limit the ability to respond to changing needs and expectations2 Customer collaboration means involving the customers throughout the development process, seeking their feedback, input, and validation, and delivering solutions that meet their requirements and expectations3 Customer collaboration also means respecting the customers’ opinions and perspectives, and resolving any conflicts or issues in a constructive and respectful manner4 Customer collaboration helps the Agile teams to deliver value faster and more effectively, as well as to increase customer satisfaction and loyalty34