SAP Certified Associate - Implementation Consultant - SAP SuccessFactors Recruiting: Candidate Experience C_THR84_2411 Question # 19 Topic 2 Discussion
C_THR84_2411 Exam Topic 2 Question 19 Discussion:
Question #: 19
Topic #: 2
What are some of the search engine optimization (SEO) leading practices achieved by creating a career site with Career Site Builder (CSB)? Note: There are 3 correct answers to this question.
A.
CSB uses metadata to help ensure that jobs and pages are search engine-friendly.
B.
A new site map is created and delivered to Google and Bing weekly.
C.
The jobs posted to CSB sites are accessible to website crawlers.
D.
CSB automatically populates hidden text on every page with the keywords provided in the metadata.
E.
CSB supports creating Category pages to host jobs, which helps build SEO value more than specific job postings.
Comprehensive and Detailed In-Depth Explanation:SEO in Career Site Builder (CSB) enhances visibility on search engines like Google by leveraging structured design and content. Let’s explore:
Option A (CSB uses metadata to help ensure that jobs and pages are search engine-friendly): Correct. Metadata (e.g., Page Title, Meta Keywords, Meta Description) optimizes pages for indexing.
SAP Documentation Excerpt: From theCareer Site Builder Administration Guide: “CSB leverages metadata, including Page Title, Meta Keywords, and Meta Description, configured in Site Settings, to ensure that job pages and content are optimized for search engines, improving discoverability.”
Reasoning: For “Best Run,” setting “Jobs at Best Run” as Page Title and “Sales, Engineering” as Meta Keywords makes careers.bestrun.com searchable for “Best Run jobs.” This is configured in CSB > Site Settings.
Practical Example: A Google search for “engineering jobs” shows “Jobs at Best Run” with the Meta Description snippet.
Option C (The jobs posted to CSB sites are accessible to website crawlers): Correct. CSB’s HTML structure allows crawlers to index job content.
SAP Documentation Excerpt: From theCareer Site Builder Administration Guide: “Jobs posted to CSB sites are designed to be accessible to website crawlers, with structured data and URLs that allow search engines to index each job posting effectively.”
Reasoning: Unlike ATS systems with login walls, careers.bestrun.com/job/123 offers public HTML (e.g.,<h1>Job Title</h1>), readable by Googlebot.
Practical Example: “Best Run” confirms 100% job indexation via Google Search Console.
Option E (CSB supports creating Category pages to host jobs, which helps build SEO value more than specific job postings): Correct. Category pages provide evergreen, keyword-rich content.
SAP Documentation Excerpt: From theCareer Site Builder Administration Guide: “Creating Category pages (e.g., ‘Sales Jobs’) in CSB builds SEO value by providing persistent, keyword-rich pages that outlast individual job postings, driving organic traffic over time.”
Reasoning: careers.bestrun.com/sales-jobs ranks for “sales jobs” longer than a single job page that expires, configured in CSB > Pages.
Practical Example: “Best Run”’s “Engineering Jobs” page boosts rankings over a deleted “Engineer” job.
Option B: Incorrect. The sitemap is submitted once post-production, not weekly, via Google Search Console.
Option D: Incorrect. Hidden text violates SEO guidelines; metadata is visible and legitimate.
Why A, C, E: These align with modern SEO—structured data, accessibility, and content hubs—per SAP. SAP’s SEO focus supports A, C, E.References: SAP SuccessFactors Recruiting: Candidate Experience - Career Site Builder Administration Guide (SEO Optimization).
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