According to the Salesforce Service Cloud (Einstein and Agentforce capabilities) outlined in the Salesforce Spring ’24 Release Notes and the Service Cloud Consultant Exam Guide – Interaction Channels Domain, the best practice for automating natural, conversational customer interactions is through Agentforce (previously Einstein Copilot for Service).

Agentforce Service Agent uses AI-driven conversation understanding and standard topics such as “Account Management,” “Billing,” or “Password Reset”, allowing customers to interact in natural language while the system retrieves answers, performs actions, and maintains full context across multiple turns of a conversation. It operates 24/7 on digital channels such as chat or messaging and integrates seamlessly with Service Cloud data to personalize responses.

Option B (Generative Search Answers) provides AI-generated search results from knowledge articles but lacks true conversational context and interaction flow.

Option C (Public Knowledge Base in Experience Cloud) provides self-service information but does not enable conversational automation or context-aware dialogues.

Referenced Salesforce Materials:

Salesforce Spring ’24 Release Notes – Service Cloud: Agentforce Service Agent Enhancements (Introduces AI-driven conversational agents that use generative AI to provide contextual responses).

Service Cloud Consultant Exam Guide – Interaction Channels Domain (Covers automation options including Einstein Bots and Agentforce for conversational customer support).

Salesforce Documentation: Agentforce for Service Overview (Defines Agentforce as an AI assistant capable of handling natural, multi-turn conversations 24/7).