The Timeline component in Salesforce Nonprofit Cloud is a specialized visualization tool that provides a chronological view of a constituent's interactions. It is the primary tool for tracking "life milestones" and "giving history" in a single, scannable interface.
When a consultant implements the Timeline for a nonprofit, they are enabling a feature that goes beyond standard related lists. The Timeline can be configured to pull data from multiple objects—such as Tasks, Events, Gift Transactions, and Life Events—to create a unified story of the donor's relationship with the organization.
Configuring for Real-Time Awareness:
Timeline Setup: In the Setup menu, the consultant defines which objects appear on the timeline. For a donor, this would include "Gift Transactions" for giving history and "Life Events" for milestones like a birth, marriage, or graduation.
Activity Tracking: To address the requirement of being "notified" or aware of activities, the Timeline can be paired with Record Alerts. While the Timeline shows what happened, the alert system can trigger a visual cue on the Donor Profile (the page where the timeline sits) when a new activity record is created.
Interactive Exploration: Staff can hover over a point on the timeline to see details of a specific gift or a workshop attendance. This allows a gift officer to see, for example, that a donor attended a gala three days ago and has a "Major Donor" milestone on the same chart.
While the Donor Profile (Option B) is the page layout that contains the timeline, the Timeline itself is the specific "feature" used to track the chronological sequence of milestones and history mentioned in the prompt. RFM Scoring (Option A) is a quantitative analysis tool for segmentation but does not provide the chronological narrative or activity tracking required for immediate outreach.
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