Salesforce recommends using V2MOM (Vision, Values, Methods, Obstacles, and Measures) with customers in the requirements-gathering phase of a project to achieve organizational alignment. Here’s how V2MOM helps:

Vision:

Define what you want to achieve. This provides a clear direction for the project.

Values:

Identify what is important about the vision and why it matters. This aligns the project goals with the organization's core values.

Methods:

Outline the steps to achieve the vision. This ensures everyone understands the approach and processes to be followed.

Obstacles:

Recognize potential challenges and how to address them. This prepares the team to handle issues proactively.

Measures:

Determine how success will be measured. This provides clear criteria for evaluating progress and outcomes.

Using V2MOM ensures that all stakeholders are aligned with the project’s goals, values, methods, challenges, and success metrics, fostering a unified approach to project execution.