Data Views are system tables in Marketing Cloud that update in near real-time and provide detailed email tracking information such as sends, opens, clicks, bounces, and unsubscribes. They are ideal for custom queries and reports with an hourly refresh frequency through Automation Studio.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help – Data Views
→ "Data Views are system-generated tables that provide event-level data for sends, opens, clicks, bounces, and more, updated near real-time."
Source: Salesforce Help – Automation Studio Query Activities
→ "Data Views can be queried every hour through Automation Studio for up-to-date reporting."
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