Salesforce Certified Marketing Cloud Administrator (SP25) Marketing-Cloud-Administrator Question # 29 Topic 3 Discussion

Salesforce Certified Marketing Cloud Administrator (SP25) Marketing-Cloud-Administrator Question # 29 Topic 3 Discussion

Marketing-Cloud-Administrator Exam Topic 3 Question 29 Discussion:
Question #: 29
Topic #: 3

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.

What action should NTO take?


A.

Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.


B.

Create a user-initiated message to logged-in customers to send once the website is restored.


C.

Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.


D.

Create and send an apology email that includes a discount for a future purchase to all customers


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