The correct answer is B because the requirement is product-specific consent tracking. Salesforce’s Life Sciences Consent Management data model is designed for capturing and managing HCP consent and communication preferences. The model includes objects such as Communication Subscription , Communication Subscription Consent , Contact Point Consent , and Life Science Marketable Product , which together support consent management across communication channels and products.

When a field sales rep captures whether an HCP agrees to receive communications for a specific product, the consent must be tied both to the communication/contact point consent and to the relevant Life Sciences Marketable Product. A Life Sciences Marketable Product Consent record provides that product-level association, allowing the organization to track consent preferences for a particular product rather than only a general channel or subscription.

Option A is incorrect because Data Use Purpose represents the purpose for using data, such as marketing or communication, but it does not by itself create a product-specific consent relationship between an HCP’s contact point and a marketable product. Option C is also incorrect because adding a custom lookup to Communication Subscription Consent would be unnecessary and less aligned with the standard Life Sciences consent model. The best-practice configuration is to use the standard product-consent relationship by creating a Life Sciences Marketable Product Consent record linked to the relevant Contact Point Consent and product.