A brokerage wants to make unsolicited sales calls to homeowners. Which federal system must the brokerage consider before conducting covered telemarketing calls?
The correct answer is A, National Do Not Call Registry. The Registry is administered by the Federal Trade Commission and allows consumers to register telephone numbers to reduce covered telemarketing calls. A real estate brokerage conducting outbound marketing must therefore incorporate Do Not Call compliance into its prospecting procedures.
The rules contain exceptions, including certain calls based on an established business relationship or prior written permission, but those exceptions are not unlimited. A consumer ' s direct request that a particular business stop calling must be respected even where another exception might otherwise apply. Businesses engaged in telemarketing also must periodically access the Registry and maintain appropriate internal compliance procedures.
The key licensing-exam point is that cold calling is not automatically prohibited, but it is regulated. A salesperson cannot simply purchase a list of homeowners and call every number without considering federal telemarketing restrictions and brokerage policies.
Study Guide Reference: Practice of Real Estate — Advertising, Solicitation and Federal Telemarketing Requirements.
Contribute your Thoughts:
Chosen Answer:
This is a voting comment (?). You can switch to a simple comment. It is better to Upvote an existing comment if you don't have anything to add.
Submit