When a project undergoes an executive-level reorganization resulting in a new sponsor who is not keen on continuing the project, the project manager should engage with the new sponsor to align their understanding and commitment to the project’s vision and outcomes. This approach is supported by PMI’s guidelines which emphasize the importance of the project sponsor’s role in championing the project, endorsing it as a valued investment, and maintaining a good working relationship with key stakeholders, including the project manager12. The project manager should utilize the opportunity to communicate the strategic significance of the project and how it serves the organization’s objectives, thereby fostering support from the new sponsor1.