The kick-off meeting is a critical step in the project management process, as it aligns the project team with the project’s objectives and establishes a common understanding among stakeholders. In the context of a multinational company launching a digital transformation project, it is practical to use digital or virtual tools for the kick-off meeting. This approach not only minimizes geographic boundaries, enabling participation from all regions and business lines, but also aligns with the digital nature of the project itself. It is a cost-effective solution that can foster collaboration and communication without the need for travel, which is especially relevant given the global scope of the project.