In a scenario where a company is not yet profitable and is facing project delays with an overwhelmed staff, the project manager should prioritize the projects based on their potential to increase profit. This is in line with the principles of project financial management, which suggest that prioritizing projects that align with the company’s strategic goals, such as financial objectives, is crucial. By focusing on projects that are more likely to contribute to the company’s profitability, the project manager can help ensure that resources are allocated effectively and that the company’s financial position is strengthened. This approach is supported by the PMBOK® Guide, which emphasizes the importance of aligning projects with organizational strategy and business objectives.