New product concepts can originate from a variety of sources, both internal and external. Internal sources include R&D, marketing, and operations teams who can leverage their knowledge and experience within the company to generate new ideas. External sources encompass educational institutions, inventors, and other companies engaged in pure research, providing a wealth of innovative ideas and technological advancements. Customers, particularly lead users, are also valuable sources of new product concepts as they often provide insights into unmet needs and emerging trends.
References:
Ulrich, K. T., & Eppinger, S. D. (2015). Product Design and Development. McGraw-Hill Education.
Von Hippel, E. (1986). Lead Users: A Source of Novel Product Concepts. Management Science.
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