A corporate vision is a statement that defines the long-term aspirations of an organization. It provides a picture of the desired future state that the organization aims to achieve. This vision serves as a guiding star for the organization, helping to align efforts and strategies towards achieving that future state. Unlike goals or values, which are more specific and actionable, a vision is broad and inspirational, focusing on what the organization ultimately wants to become or accomplish. This is supported by various business and management sources, which emphasize that a vision is about long-term direction and aspirational goals (Collins & Porras, 1996; Kotter, 1996).