PDMA Product Development Professional (NPDP) Certification Exam NPDP Question # 33 Topic 4 Discussion
NPDP Exam Topic 4 Question 33 Discussion:
Question #: 33
Topic #: 4
According to the results of 1997 PDMA study that evaluated the use of market research tools in new product development, based upon 383 projects, which of the following was the most essential and used tool?
According to the 1997 PDMA (Product Development and Management Association) study that evaluated the use of market research tools in new product development, the most essential and commonly used tool among 383 projects was survey research, sampling, and statistics. This tool is crucial because it allows for the collection of quantitative data that can be analyzed to understand market trends, customer preferences, and potential demand for new products. It provides statistically significant insights that help in making informed decisions during the product development process.
Thus, the correct answer is C: Survey research, sampling, and statistics.
References:
Griffin, A., & Page, A. L. (1996). PDMA Success Measurement Project: Recommended Measures for Product Development Success and Failure. Journal of Product Innovation Management.
PDMA (Product Development and Management Association). (1997). PDMA Handbook of New Product Development.
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