The purpose of the Scoping Stage in the new product development process is to conduct a quick, preliminary investigation of the project. This stage involves mostly desk research (secondary research) to gather initial information about the market, competition, technical feasibility, and potential risks. The goal is to assess the viability of the project before committing significant resources to more detailed development activities.
Thus, the correct answer is A: True.
References:
Cooper, R. G. (2011). Winning at New Products: Creating Value Through Innovation. Basic Books.
Ulrich, K. T., & Eppinger, S. D. (2015). Product Design and Development. McGraw-Hill Education.
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