PDMA Product Development Professional (NPDP) Certification Exam NPDP Question # 24 Topic 3 Discussion
NPDP Exam Topic 3 Question 24 Discussion:
Question #: 24
Topic #: 3
The creative process of generating and communicating new ideas where and idea is basic element of thought that can be visual, concrete or abstract is termed:
Ideation refers to the creative process of generating, developing, and communicating new ideas. It is a fundamental part of the innovation process where basic elements of thought, whether visual, concrete, or abstract, are conceived and explored. Ideation encompasses techniques like brainstorming, mind-mapping, and sketching to facilitate creativity and problem-solving. Reference: Kelley, T., & Littman, J. (2001). The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm. Currency/Doubleday.
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