PDMA Product Development Professional (NPDP) Certification Exam NPDP Question # 11 Topic 2 Discussion
NPDP Exam Topic 2 Question 11 Discussion:
Question #: 11
Topic #: 2
The technology push strategy described by Robert Cooper develops a product or technology and then finds a market for it. It was the most successful strategy in his study.
The technology push strategy, as described by Robert Cooper, involves developing a product or technology first and then finding a market for it. While this strategy can lead to innovative products, it is generally riskier compared to market pull strategies, where products are developed based on identified market needs. In Cooper's studies, market-driven strategies (market pull) typically show higher success rates because they are directly aligned with customer demands and market conditions.
Thus, the correct answer is B: False.
References:
Cooper, R. G. (2011). Winning at New Products: Creating Value Through Innovation. Basic Books.
Cooper, R. G. (1998). Product Leadership: Pathways to Profitable Innovation. Basic Books.
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