The correct answer is establish a champions program for your company. A champions program helps scale AI adoption because it creates a network of motivated employees who learn AI capabilities, share practical examples, support peers, and identify meaningful use cases within their departments. This is more effective than relying only on awareness campaigns or self-paced courses because champions create continuous peer-led adoption and practical reinforcement. Performance metrics are useful for measuring adoption, but metrics alone do not build confidence or capability. A champions program supports change management by turning early adopters into local advocates who can demonstrate value in real workflows, reduce resistance, gather feedback, and help employees understand how AI tools apply to their daily work.